Tag: Advanced

7 Advanced Facebook Search Operators

Facebook might have started as a way to connect college students, but today it is a full-fledged search engine, much like Google or Bing. The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators. What are Facebook search operators, and why should you care about them? …

The post 7 Advanced Facebook Search Operators first appeared on Online Web Store Site.

The post 7 Advanced Facebook Search Operators appeared first on Buy It At A Bargain – Deals And Reviews.

7 Advanced Facebook Search Operators

Facebook might have started as a way to connect college students, but today it is a full-fledged search engine, much like Google or Bing. The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators. What are Facebook search operators, and why should you care about them? …

The post 7 Advanced Facebook Search Operators first appeared on Online Web Store Site.

7 Advanced Facebook Search Operators

Facebook might have started as a way to connect college students, but today it is a full-fledged search engine, much like Google or Bing. The social media giant’s rise to search engine status includes the addition of advanced features, like Facebook search operators.

What are Facebook search operators, and why should you care about them?

Search operators are a powerful tool for filtering search results, but they also have added benefits for marketers and business owners.

Before we get into that, let’s first talk about what search operators are and why they matter.

What Are Search Operators?

Search operators are advanced search commands that make it easier to filter search results based on what you do (or don’t) want to see in search results.

For example, if you were looking up recipes for chicken soup but didn’t want to see results from Pinterest, you could use a search operator to remove Pinterest results by typing in:

“Chicken soup -pinterest”

facebook search operators - pinterest example

Google uses a wide range of these search functions that make it easier to use the search engine, including:

  • @: to search social media sites
  • $: to search for a price
  • : to leave a word out
  • “Quotes”: to search for an exact match
  • . . .: to search a range of numbers
  • OR: to combine searches
  • Site: to search a specific site
  • Related: to search for similar websites

You can also combine these commands if you want to get fancy. For example, you could use “@ neil patel OR kelsey jones” to search for social accounts for both Neil Patel and Kelsey Jones.

Search operators make it easier to find the exact data you are looking for, but they also come in handy for marketers.

4 Reasons to Use Facebook Search Operators

Facebook used to have a feature called the Facebook Graph Search, which allowed users to search for specific content on the platform by using sentences rather than just keywords. It also allowed you to find who liked a page or visited a specific city.

Facebook Graph was changed in 2019, making it much harder to search the platform. Search operators, however, fill that gap by allowing users to search for highly specific content.

How can Facebook search operators help marketers? Here are a few ways you can use those advanced search features:

  1. Research your competitors: See what your competition is up to, including what type of content they share and what topics they talk about. You can also find new competitors in your geographical area.
  2. Find content to share: Search for multiple topics or exact phrase matches to find content your audience will connect with.
  3. Find user-generated content (UGC): Search for your brand name (and common misspellings of your brand name) to find content users have shared about your brand, even if they didn’t tag you.
  4. Research your audience: Understanding who your audience is and what type of content they like can help you build a stronger relationship. Use Facebook search operators to find content on related topics or specific phrases.

7 Facebook Search Operators to Try (and How to Use Them)

Facebook search operators use Boolean operators, which are the basis of database logic. In layperson’s terms, Boolean operators are terms that allow you to broaden or tighten the search results. For example, you could use AND to search for two search terms at the same time.

Below, I’ll cover how to perform each type of Facebook search, explain what information it will help you find, and explore how to use the search operators to grow your business.

I know it might sound complicated, but I promise it’s pretty simple, and the results are worth the effort.

1. Basic Boolean Facebook Search

Boolean searches don’t work using Facebook search, so you’ll need to use Google to perform all the searches we’re about to cover.

Using site: before the name of a site will display search results just for that specific website. Here’s how it works in practice. Type in site:facebook and then whatever search term you’re searching.

Example:

site:facebook.com my favorite murder podcast

This will display the results of groups or posts about the My Favorite Murder podcast.

Facebook Search Operators to Try - Basic Boolean Facebook Search

How to Use This Facebook Search Operator to Grow Your Business

Use this to find groups, pages, and users related to a specific topic. For example, if your target audience is small business owners, you could search for groups and pages for small business owners.

Pro tip: This search works for all websites, not just Facebook. Say you want to find a post from your favorite digital marketing blog or by a specific writer. Then you would perform a search for “site: <website URL> <the term you’re looking for>.”

2. Boolean Facebook Search for Two Terms Needing to Be Present

Using the AND Boolean search function, you can search for two terms simultaneously. For example, if you want to find information about digital marketing and small businesses, you would search:

site:facebook.com digital marketing AND small business

This will display search results related to both digital marketing and small businesses:

Facebook Search Operators to Try - Basic Boolean Facebook Search for Two Terms Needing to Be Present

How to Use This Facebook Search Operator to Grow Your Business

Perform competitive research for a specific niche or find groups your target audience belongs to on Facebook.

3. Boolean Facebook Search for One of Two Terms Needing to Be Present

Similar to the AND function, this search operator allows you to find results for one term or another. Unlike AND, which requires both terms to be present, the OR function allows you to find results including either term.

Let’s say you have a software company that targets customers who have SaaS (software as a service) or those who have a membership site. You would search:

site:facebook.com SaaS OR membership sites

The results will display groups, pages, and posts related to SaaS or membership sites.

How to Use This Facebook Search Operator to Grow Your Business

Research several competitors simultaneously or search for content related to your brand using both your official brand name and a misspelling or commonly used term.

For example, site:facebook.com Moz OR Hubspot would return terms related to both brand names.

4. Boolean Facebook Search for Terms That Should Not Be Present

What if you want to search for a specific term, but you keep getting unrelated results? The NOT Boolean function allows you to remove unrelated search terms.

For example, let’s say you are looking to hire a web developer, but you keep seeing results for designers. You would search:

site:facebook.com web developer NOT designer

The results will include videos, pages, and profiles related to web developers but not web designers.

How to Use This Facebook Search Operator to Grow Your Business

Search for employees or more specific content related to your industry by excluding specific terms. You can also use it to narrow geographical areas with the same or similar names, such as Paris, Georgia NOT France.

5. Boolean Facebook Search for Exact Phrase

Google and Facebook’s search features have gotten smarter in recent years, but sometimes they still don’t get it quite right. If you find your search results are slightly off, you can use the exact phrase match search operator.

This Boolean function tells search engines to only return matches that are precisely the same as your search.

To use this function, add quotation marks to the term you want to search.

Example:

site:facebook.com “mexican restaurant in kansas city”

A list of Mexican restaurants’ Facebook pages will appear in the SERPs, like this:

Facebook Search Operators to Try - Basic Boolean Facebook Search for Exact Phrase

Remember this is an exact match search. The search engine won’t return results that deviate even slightly. Search results for “mexican restaurant in kansas city” versus “mexican restaurants in kansas city” could be extremely different.

How to Use This Facebook Search Operator to Grow Your Business

Find competitors in your area or look for groups or videos related to a specific key term. It might also help you find UGC if your brand name is very similar to another brand or phrase.

6. Boolean Facebook Search to Fill in Blanks

What if you don’t know exactly what you are looking for? The fill-in-the-blank function might come in handy. For example, if you’re looking for a specific person but can’t quite remember their name, you can use an * (asterisk) to tell Google to fill in the blank.

Say you work for Hardrock Cafe and are looking for UGC. Some users might type in Hard Rock Cafe, while others might use Hardrock Cafe. The fill-in-the-blank search operator will return results for both.

Here’s how to use it:

site:facebook.com hard * cafe

Note that this will turn up more than just Hard Rock and HardRock; it returns any results that include Hard and Cafe, no matter what is between them.

Facebook Search Operators to Try - Basic Boolean Facebook Search to Fill In Blanks

How to Use This Facebook Search Operator to Grow Your Business

Use the fill-in-the-blank function to find information about terms that are often misspelled or formatted differently, or if you can’t remember the exact spelling. This search operator is ideal when users might not remember the exact format of your brand name. It can also help with competitive research by broadening searches.

7. Boolean Facebook Search for Local Businesses

Facebook is a powerful tool for local SEO, with more than 1.85 billion daily active users in the United States alone. Using a search operator for local searches can help marketers and business owners find local businesses.

Say you are considering opening a coffee shop in the Rogers Park neighborhood of Chicago. You could use this search:

site:facebook.com coffee shop rogers park chicago

This returns a list of all the coffee shops in that neighborhood.

How to Use This Facebook Search Operator to Grow Your Business

Local businesses can perform competitive analysis or market research to find local businesses in their niche. It might also help you to find brands for a cross-promotion strategy

Conclusion

Search algorithms have come a long way in recent years. However, they aren’t perfect.

Facebook search operators let you filter and refine search results for competitive analysis, find content to share with your users, and even locate groups where your target audience hangs out.

If you want to improve your Facebook marketing strategy, search operators are another tool in your toolbelt. 

Have you used Facebook search operators before? Which one is most useful?

The post 7 Advanced Facebook Search Operators appeared first on Neil Patel.

19 Advanced SEO Techniques to Double Your Search Traffic

Are you ready to double your search traffic?

Understanding SEO is crucial to significantly increase your traffic and brand awareness.

Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert.

In fact, 40 percent of website traffic begins with a search query. That’s why search engine optimization (SEO) is so important.

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated, so it’s important to stay tuned into the latest news. With a bit of practice, you can become your own SEO expert.

That’s what I did!

Every day, people use Google to conduct over 3.5 billion searches. In the U.S., 78% of people use the web to research products and services before buying.

Once your website begins to rank on the first pages of Google’s search results, you’ll get more visibility. This means more traffic, more conversions, and eventually, increased revenue.

Getting to page one of the search results is vital. 75% of users don’t even click past the first page!

19 advanced SEO tips to double search traffic stat

The first three organic search results get 60% of all traffic from a web search. Leads coming from a search have a 14.6% close rate, compared to just 1.7% from channels like print or direct mail advertising.

See why SEO is so important to your success?

Here are 19 advanced SEO techniques that you can implement right away to increase your search traffic. Getting more visitors should help you convert more people into customers too.

There’s more that goes into conversion optimization than just getting traffic, like making sure you have a clear lead capture form, a sales page, and descriptive product pages.

But you can’t sell to people who aren’t there, right?

So let’s get started!

Advanced SEO Tip 1. Complete An SEO Audit On Your Webiste

Auditing your website helps you figure out why you’re not getting enough search traffic and sales. Many SEO companies offer this service, but you can save a lot of money by doing it yourself.

In general terms, an audit is a systematic examination of an event, a concept, or financial books that is done in order to figure out where you stand and how to make smarter decisions in the future.

In the SEO world, auditing is a growth hacking technique that will help you attract and retain customers.

An SEO audit closely examines your overall site performance, creates goals based on what you find, and implements tactics to reach those goals. This process helps increase profits by making the best use of the content you already have and fixing any SEO issues.

This may not sound like an advanced SEO strategy, but you’d be surprised how many websites are missing basic on-page SEO like page titles or descriptions. It’s easy to overlook when creating your website, but easy to fix with an audit.

Here’s what you should be looking for during an audit:

Check #1: Do all your website’s pages have SEO meta titles and descriptions?

Check #2: Is each page on your website optimized for SEO keywords?

Remember, optimize appropriately without keyword stuffing!

Check #3: Is your URL structure optimized for search engines?

Your URLs should be simple, short, and easy for a search engine to tell what the page is about. Here’s an example:

21 Bing Ads Hacks That’ll Increase Clicks While Decreasing Spend

I bet you can guess that article is about 21 ways to improve your Bing ads!

But what if the URL looked like this instead?

https://neilpatel.com/blog/archive/2017/05/16/ads/bing/21-hacks/post.html

Seems a bit complicated, right? A search engine would have a tough time determining the topic of that post since the keywords are broken up by folders and dates. It’s not very clear.

When it comes to URLs, simple is better.

advanced SEO techniques to double search traffic URL optimization infographic

Check #4. Is each page and blog post formatted properly?

By properly, I mean is each page:

  • Broken up with headings and subheadings (h1 and h2 tags)?
  • Using two to three sentences per paragraph?
  • Bolding or italicizing important points?
  • Optimized with a call to action?

43% of people skim blog posts instead of reading the whole thing. Make it easy for people to read!

Check #5: Do all your images have keywords in their ALT tags?

Check #6: Are you using links in your content?

This includes both internal links (to your own content) and external links (to other websites).

I cover linking in detail later in this article, but it’s very important for SEO as one of Google’s top three ranking factors.

Now if you want to save some time, there’s an easier way to do a site audit. Here’s how to use Ubersuggest to conduct a site audit and discover opportunities for improving your search traffic:

Step #1: Use Ubersuggest

Go to Ubersuggest. Enter your website URL into the box, and press Search.

advanced SEO techniques  how to do a site audit

Step #2: View SEO Analyzer

You’ll be taken to a results page. Click SEO Analyzer. It’ll take a few minutes to crawl your site, but the results are worth it, I promise.

Step #3: Review Your On-Page SEO Score

advanced SEO techniques  on page SEO score ubersuggest

This is your overall on-page SEO score for all pages scanned during the site audit. 0 is the lowest possible score and 100 is the highest. With a score of 84, my site is rated as “great.”

Step #4: Review the Health Check and Errors

advanced SEO techniques ubersuggest health check

There are four sections to review:

  • Health check – Overall health of the pages of your website
  • Critical errors – Issues that have the biggest impact on your SEO health
  • Warnings – Less impactful issues that still deserve your attention
  • Recommendations – Recommendations to consider, but don’t have much impact on your SEO health

Step #5: Check out Top SEO Issues

advanced SEO techniques top SEO Tips

This is the final section of the site audit, and it outlines the top on-page SEO issues. You can click on each line for more information.

For example, “21 pages with duplicate meta descriptions.” Unique and engaging meta descriptions are critical to boosting the click-through rate from the search results to your website.

When you perform a full website SEO audit, you’ll likely find at least a few errors or suggestions for improvement. No one’s perfect!

Ubersuggest is a great SEO tool to monitor the performance of your website and blog posts.

Advanced SEO Tip 2. Learn What Your Users Want

Google isn’t an advertising company. They’re a big data company.

Every tool, platform, and device that they design has one purpose: to get data from users and use it to build a stronger search engine.

Think of yourself as a big data company.

You need to focus on what your target customers want. When you understand what they want, you can develop content that draws them in.

When you listen to feedback from your target customer, it guides the content you create to attract more of them.

The opinions of your users count. The public determines whose idea, article, product, or concept gets shared or funded.

Think about Kickstarter. Most campaigns languish unnoticed for days until a few people donate some money. Then, other people follow.

advanced SEO techniques kickstarter example

So, how do you get relevant data about your users’ interests?

And how do you get feedback from your ideal customer if you’re just starting out and don’t have any real customers to ask?

There are several ways to find out:

  • Use social media platforms like Quora
  • See your most popular pages in Google Analytics
  • See what posts get the most shares
  • Listen to visitor comments on your blog posts

Let’s cover the first one: social media platforms.

Ask yourself, “Where do the people I want to attract hang out online, and what topics do they talk about?”

I personally like to use Quora.

It gives me an idea of what my target audience is talking about and I can learn from experts in the process. If I wanted to write a book or course, the things people ask on Quora would be useful sources for content ideas.

Here’s how to find out what people want using Quora:

Step #1: Go To Quora

You’ll need to sign up for an account, or sign in with Google or Facebook to get in.

advanced SEO techniques quora

Once you’re logged in, type in your primary keyword (e.g. blog traffic) and hit enter.

advanced SEO techniques quora

Step #2: See What Questions People Ask

If you know how to answer one of these questions, write a blog post about it.

You already know that people want to learn about that subject. If one person asked it on Quora, chances are there are hundreds of other people wondering the exact same thing.

advanced SEO techniques  use quora to find questions

Step #3: Get Ideas From Experts

Quora is a great place to learn new things. When it comes to advanced SEO, you can never know everything so I visit it frequently to learn from others.

advanced SEO techniques get ideas from quora

There are currently 16 different answers to this question. The above screenshot is just one of them, but you can imagine how much high-quality content you could create from this one answer alone.

Use these answers to form the outline for your next blog post.

How to Use Google Analytics to Find Out What Readers Want

You can also use Google Analytics to find out what your readers want.

Step #1: Login to Google Analytics. On the left-side menu, click on Behavior -> Site Content -> All Pages.

advanced SEO techniques  google analytics

Step #2: Look at what your most popular pages and posts are.

The total number of page views is important, but also take a look at the average time spent on the page (the higher the better!), the bounce rate, and the exit percentage.

Here are my top pages from May 14th to June 14th 2017:

advanced SEO techniques  google analytics

The average time spent on the page tells you if people actually took the time to read your full post, or just skimmed it.

Anything under a minute should be a sign that people are quickly skimming and not reading your article?

So if I see an average time of thirty seconds, I’ll know that people didn’t find my post that interesting to stick around for long.

The bounce rate tells you the percentage of people who landed on this page, but then left without visiting any other pages. It’s not an indicator of success or failure by itself, but ideally you want people to stick around and check out at least 2-3 pages.

The exit percentage tells you that for this page specifically, x % of users left your site after visiting this page. Like the bounce rate, it’s not an indicator of a problem by itself, but if your exit rate is 99%, well, that probably means users aren’t finding what they want to know on that page and don’t want to explore any further.

Another great way to find out what people want is to see how many times your content gets shared on social media.

BuzzSumo is a great tool for this. Just enter your website URL and hit Go.

advanced SEO techniques tool buzzsumo

It will give you a list of your most popular content, sorted by the highest share counts.

advanced SEO techniques  buzzsumo content ideas

This lets you know which articles people love enough to share. The most common reason people share content is when they think it will be useful to others.

With that being said, the total number of shares your post gets is a good way to tell if people find your content useful.

You want to know the easiest way to find out what your users think? Just read their comments on your posts.

When you answer real user questions with your content, your search traffic will improve dramatically.

Advanced SEO Tip 3. Create SEO Optimized Landing Pages

A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic.

Unfortunately, not many B2B companies fully grasp the importance of using specific landing pages to capture new users.

According to the SEO research firm, MarketingSherpa, 44% of clicks for B2B companies go to a homepage, not a landing page. Sure, the homepage is important, but a landing page is where you can initiate a strong relationship.

Here’s an example.

Copyblogger creates high-quality landing pages on popular topics. They go the extra mile with professional graphics and a clean, modern layout.

Then they drive traffic to the landing page through press releases, email marketing, and SEO optimization.

Here’s one of their landing pages about, well, landing pages.

advanced SEO techniques copyblogger landing page example

As you scroll down, you learn more about landing pages:

advanced SEO techniques landing page example

The key elements of a good landing page are:

  • No navigation (you want users to stay on the page!)
  • Useful, informative content
  • A call to action (to sign up for your product, service, download a lead magnet, or another type of action)

On Copyblogger’s page, they have useful content with links to relevant articles:

advanced SEO techniques copyblogger example useful content

And, a noticeable and clear call to action:

advanced SEO techniques call to action example

Do you think these landing pages have good SEO value?

Do people actually link to them and share them on social media?

Let’s find out.

Go to Ahrefs.com. Enter a landing page URL — let’s use http://www.copyblogger.com/copywriting-101/ — and click Search Links.

advanced SEO techniques tools ahrefs

As you can see from the screenshot above, this landing page has 799 trusted inbound links, over 1,000 tweets and 446 Facebook likes. This landing page is clearly doing its job of converting visitors into leads.

Landing pages can generate a lot of income.

Conversion Rate Experts made $1 million for Moz, using a single optimized landing page and a few emails.

advanced SEO techniques tools SEO moz

Businesses with 10-15 landing pages see 55% more conversions than those with less than 10 landing pages.

Businesses with over 40 landing pages have 500% more conversions!

Basecamp has a great landing page to sign up for a free trial of their product.

advanced SEO techniques base camp landing page example

It draws you in with a big, bold headline. It highlights the key points in a list for easy skimming. It also features a noticeable sign up form.

But good landing pages don’t always need to be just one page. Check out this example from Bills.com:

advanced SEO techniques bills landing page examle

It features an interactive way to draw visitors in. First, you select how much debt you have.

I’m going to pick $50,000.

The landing page then asks me a series of questions, which are the company’s pre-qualifying questions for new leads.

advanced SEO techniques bills.com example
advanced SEO techniques  bills.com landing page example

To see my results, I need to enter my contact information. Some visitors may not want to and abandon the landing page at this point, but those who really want to know if their debt relief program will help them will fill it out.

This is a very simple landing page that results in thousands of leads per month for Bills.com.

It’s a great example of how a simple design and interactive elements can easily come together to generate huge results.

Here’s how to make sure your landing page is SEO optimized.

Step 1: Use Long Tail Keywords

Find a long-tail keyword and use it throughout your landing page. For example, Copyblogger targets the keyword “SEO copywriting” on one of their landing pages.

advanced SEO techniques  copyblogger find longtail keywords

If you use Optimizepress or another landing page creator for WordPress, make sure that you add title tags, a meta tag description, and keywords.

Use the keywords naturally throughout your content to avoid getting penalized for keyword stuffing. Include your long-tail keyword in the headline, at least one subheading on the page, and a few times in your body content.

Step 2: Use Compelling Copy to Share Useful Information

Your landing page content has to be useful.

Write to persuade people to take the next step. Every SEO expert will tell you that the #1 goal of all compelling copy is to get you to read the next sentence.

Remember that the anatomy of a successful landing page begins with the headline. Your body content is also important and should include a testimonial or review from a customer to add trust and credibility.

advanced SEO techniques anatomy of a perfect landing page

Step 3: Use a Professional Design

You also want to make sure your landing page looks modern with a professional design.

Design is King,” says Derek Halpern. If your content is useful, but your design sucks, you’ll most likely fail.

Landing pages need strong copy, a persuasive video that’s emotionally appealing and testimonials from satisfied customers, which go a long way toward swaying new customers.

Step 4: Build Links

Finally, build links from your existing content to your new landing page.

There is no alternative to link building. Links are a huge ranking factor for Google and likely always will be.

Without quality links, your page will probably not rank very high in search, even if you have excellent copy or use every other SEO ranking factor out there. Since most users never look past the first page of search results, it’s important to rank as high as possible.

Advanced SEO Tip 4. Make Your Website is Mobile-Friendly

It’s more important than ever to make sure your website looks good and performs well on mobile devices. In fact, I’d say it needs to be more than mobile friendly — it needs to work really well on mobile.

Since Google went mobile first, they significantly boost organic search rankings for websites that work well on mobile devices.

Over 60% of daily searches are now performed on a mobile device.

When it comes to e-commerce, the numbers are even more surprising. Business Insider predicts that by 2020, 45% of all e-commerce (also called m-commerce) sales in the United States will be completed on a mobile device. That represents $284 billion in the US alone!

advanced SEO techniques  mobile share of ecommerce graph

All these statistics are pointing to one thing: you simply cannot afford to not have a mobile-friendly website anymore.

Making your site look good on mobile is no longer a luxury, it’s a standard.

How can you tell if your website is mobile-friendly or not? Check out the example below from Google.

advanced SEO techniques mobile friendly example

In the X example, the website looks just like it would on your desktop computer. The content doesn’t change size to fit a smaller screen better.

In the green checkmark example, see how the same content re-aligns itself to make better use of the small screen? It’s easier to read and scroll through. That’s what being mobile-friendly means.

If you use WordPress as a CMS for your website, you likely already have a mobile-friendly site. Pretty much all WordPress themes over the past few years are designed to be responsive, which is the design term for mobile-friendly.

According to Wikipedia, responsive design means:

Responsive web design (RWD) is an approach to web design aimed at allowing desktop webpages to be viewed in response to the size of the screen or web browser one is viewing with. In addition it’s important to understand that Responsive Web Design tasks include offering the same support to a variety of devices for a single website.

Still not sure if your website is mobile-friendly? Just check it out on your phone.

Here’s what my site looks like on desktop:

advanced SEO techniques desktop example of neil patel

And what it looks like on mobile:

advanced SEO techniques mobile page example

See the difference? The mobile site is optimized for my screen width and is easy to read.

If you want to be extra sure your website checks all the boxes for being mobile-friendly, use Google’s free Mobile Testing Tool.

Enter in your website URL and click Run Test.

advanced SEO techniques mobile testing tools

You’ll get a results page that lets you know if your site is mobile-friendly or not.

advanced SEO techniques mobile testing tool results page

If your site comes back being not mobile-friendly, it’s time to redesign!

You can likely make a few tweaks to your existing website design to improve its usability on mobile. But it may be faster and cheaper in the long run to get a totally new website. Think of it as a good opportunity to freshen up your brand at the same time.

Advanced SEO Tip 5. Grow Your Traffic With Infographics

Infographics are popular because they allow you to display complex information in an easy to understand way. Since 65% of people are visual learners, a graphic goes a lot further than just a text article.

Here’s a good infographic on infographics from NeoMam Studios:

advanced SEO techniques use infographics

I’ve been creating infographics for quite some time now and the results are impressive. At KISSmetrics, we generated 2,512,596 visitors and 41,000 backlinks within 2 years, using infographics.

Quality infographics can increase your website traffic by 193%. I did that in just one year.

Unfortunately, most people don’t pay attention to the “info” part. Instead, they focus on the graphics. Good design is important, but you need to have quality facts to back it up.

Studies show an infographic is 30x more likely to be read than a regular text article. On average, websites who publish infographics grow traffic 12% faster than those who don’t.

Why do search users and consumers prefer infographics?

It’s because the human brain processes visual data 60,000 times faster than plain text. Also, 90% of information transmitted to the human brain is visual.

advanced SEO techniques visual processing

You could generate up to 60,000 search visitors to your website with infographics!

Here’s how:

Step #1: Get Your Stats

Find a trending topic or idea that people are searching for and put together some statistics on it.

For example, if you wanted to make an infographic about infographics, you could take the few stats we listed above:

  • You could generate up to 60,000 visitors
  • Your traffic could grow 12% faster
  • An infographic is 30x more likely to be read

Step #2: Create the Infographic

There are plenty of free websites you can create infographics with, like visual.ly, Canva, and Venngage.

Don’t want to create it yourself? You can hire a professional infographic designer on Dribbble. Just search for infographics at the top.

advanced SEO techniques  find designer on dribble.

From there, pick a designer and read their profile.

If you do want to create it yourself, here’s how to do that with Canva.

Login to Canva and click Create a Design then choose infographic.

Canva gives you some great layouts to start with. Pick one on the left-hand side. Click anywhere on the infographic to start editing it.

advanced SEO techniques  use canva to create infographics

You can change the text and images until you’re happy with the result. Canva also has a library of free stock icons, photos, shapes, and charts you can find under the Elements tab.

Once your infographic is ready, click Download at the top and save it as a PNG file. This will automatically download it to your computer.

advanced SEO techniques  use canva how to download graphics

Step #3: Write a Blog Post Based on Your Infographic

Take the data from your infographic and turn it into an in-depth article to accompany the graphic.

People are more likely to share your infographic if it comes with a post that explains it.

For example, if your infographic is titled “10 ways to make your site load faster,” you can expand on each of the tips in your blog post.

If you can publish unique content of at least 2,000 words and couple it with your infographic, your search traffic will double over time.

Remember that Google doesn’t index the text on the infographic, that’s part of the image file. The only thing Google indexes is the image itself.

When you create a blog post to go with it, Google will index that content and make it more likely for your infographic to come up in image search results for that keyword.

Step #4: Submit Your Infographic to Directories

Once you have your infographic, submit it to these top 20 infographic directories.

If you don’t want to take the time to do it yourself, you could find someone on a site like Fiverr to do it for you. Just search for “submit infographics.”

advanced SEO techniques use fivver

Click on the submission services and study them carefully. You should ask providers to show you the sites they intend to submit to. If you’re not comfortable with the sites they name, let them know. You’re hiring them which means you’re in control!

Note: Focus on quality links over quantity when to avoid a Google penalty. That way you’ll improve your search traffic and sustain your rankings.

Advanced SEO Tip 6. Optimize Content for RankBrain

Search engines have evolved a lot since Google first launched in 1998.

If you want to keep thriving in search rankings, you need to be aware of all the latest Google algorithm updates and SEO best practices.

RankBrain is an artificial intelligence system that helps analyze search results. It learns what a page of content is about and how that relates to keywords people are searching for. Essentially, it helps connect a search with relevant results.

Let’s say you search for “remote work”.

That could mean a few different things:

  • You’re searching for remote, or distance/telecommute, jobs
  • Your remote control for the TV is broken and you want to make it work again

How does Google know which one you want?

advanced SEO techniques  google example

RankBrain goes to work and determines that you want the first option based on thousands of other web searches performed by people looking for the same term.

A more popular example would be the difference between searching for apple and Apple:

  • A fruit
  • A large computer company founded by Steve Jobs

So, how do you tell Google the exact “apple” that you’re referring to? Is it the Apple Company or the apple fruit? Or, is it something different-but-related?

advanced SEO techniques  rankbrain examle

RankBrain tells Google’s spiders how to index your content based on your intent.

Since Google is a lot more sophisticated these days, we no longer need to stuff our content full of keywords to make it understand our intent.

Whatever you do, don’t stuff keywords into your content!

Keyword stuffing is when you overuse keywords and phrases that relate to the main keyword in attempts to rank higher in search. It’s a bad SEO practice that you should avoid it at all costs.

For example, consider these related keywords: iPhone reviews, best iPhone reviews, new iPhone reviews. When you use all of these keywords in your content, it’s likely that Google won’t rank that page well, especially if the content falls is only a few hundred words long.

Here’s an example of a keyword stuffed paragraph:

Do you want to learn java online? Most java tutorials are not created to help beginners learn java online, because the online java learning platforms are not user-friendly. But today, in the Los Angeles area, you can easily learn java online from the comfort of your home and become a java online expert.

Not great, right?

The main keyword “java online” was mentioned four times, which is too often for such a short paragraph.

There is a better way to change this paragraph and make it more user focused, without neglecting the main keyword – “java online.” All you have to do is find synonyms for the keyword. For example:

Are you ready to learn java online? It’s a good step towards upgrading your skills and giving you a better chance of getting that job. There are several places to learn java on the web, and within 2 – 3 months, you’ll be programming in java. Most people don’t like the idea of taking online java courses, but I believe it’s one of the most flexible ways to get access to a wealth of knowledge and become skilled in your life’s pursuit.

The difference is clear, right?

The second paragraph sounds better to users and still uses your keyword without overdoing it.

That’s the power behind RankBrain.

A few guidelines for finding synonyms for your main keyword:

  • Find keywords with the same meaning as the principle keyword, but with different spelling and structure. Example: image, picture, photo.
advanced SEO techniques look for related keyterms
  • Don’t over-optimize for other keywords or you could get penalized. Only use them when necessary and make sure your copy flows naturally when a human reads it!
  • Write in a natural tone. Make sure that the new keywords don’t override the main keyword that you want to rank for. The new key phrases are only there to give additional meaning to your content and to help Google understand the context of what you’re talking about.

A good example of these practices is Marketing Land.

Marketing Land optimizes content for a main keyword and several synonyms. They know that once YouTube is mentioned, terms like videos, channels, and video source need to be mentioned, too.

Where Facebook is mentioned sharing, liking, and commenting are also included as they’re all common activities that take place on the platform.

advanced SEO techniques marketing land example

Google looks out for these key terms in your content. As long as you’re including them in a natural-sounding way, your search rankings will continue to improve.

Advanced SEO Tip 7. Write at Least 1,447 Words

Backlinko analyzed 11.8 million searches and found the mean first-page search result had 1,447 words.

There have been numerous studies and experiments on the correlation between content length and search engine ranking.

This graph from Backlinko pages with a higher word count tend to help you crack the first page of Google. It won’t necessarily help you hit number one, but it can help you get close.

I did an experiment for QuickSprout. The results showed that my posts over 1,500 words received almost double the amount of social shares than the ones under 1,500 words.

advanced SEO techniques how long should content be

Content length isn’t everything. A shorter blog post that’s higher quality will still outperform a longer, low-quality post.

The trick is to cover one topic in so much detail that every part of the post is valuable to the reader. Making it more valuable to humans makes it more valuable to Google as a page to display in search results.

A key benefit of longer content is that it will naturally contain more relevant keywords and rank for them.

Consistently publishing informative content over 1,447 words will yield big returns in organic search traffic.

Advanced SEO Tip 8. Write a Roundup Post

A roundup post is when you interview a few people about the same topic or make a list of the “best” of something.

Not only is it a great way to get different viewpoints and learn new things, it also helps grow your SEO rankings and traffic.

Here’s an example: 53 Best SEO Experts of 2020: A More Diverse Roundup

The author of this post collected the names and profiles of experts in their field, including where they work, what type of information they share, and where to follow them.

It seems simple because it is, and it works!

The key benefit of these posts is that it allows you to get your website in front of lots of new audiences, thanks to the experts you’re interviewing.

If you were featured in a roundup, you’d share that with your audience, right?

Deirdre Breakenridge is one of the experts featured in the post above about PR. She has over 30,000 Twitter followers.

advanced SEO techniques twitter example

If she tweeted out your roundup post even once, there’s a good chance some of her audience would click to read it.

Those are people you wouldn’t have been able to reach otherwise.

Creating a roundup post that grows your traffic is easy:

Step #1: Pick a Topic and a Good Question

For example, if I wanted to write a post about tips to grow your traffic, I could ask, “What one strategy has grown your website traffic the most?”

Step #2: Make a List of Experts and Reach Out

Make a list of as many experts in the topic you want to write about as you can. If you want to feature 10 expert opinions, make a list of 20 experts at least.

It may not be easy to find their email addresses, so write down their social media profiles instead.

Then, reach out with a nice email/social media message and ask them for their opinion!

Remember to include that you’ll be linking back to their website as a thank you for contributing.

advanced SEO techniques outreach email example

Step #3: Write and Publish the Post

Collect all the answers, then write and intro and conclusion. Make sure to link back to everyone featured.

After you’ve published it, be sure to send a follow up email, or social media message, to let them know the post went live.

Ask them to share it with their audience.

Even if only half of your 10 experts share it, that’s still five more audiences than you would have reached by yourself. And depending on the size of your expert’s audience, that could be thousands or tens of thousands of new people visiting your website.

Brian Liang wrote a roundup post about how to promote your blog.

He got over 40 experts to contribute to it, resulting in a comprehensive and informative piece that got over 5,000 shares on social media. It was also Buzzsumo’s most shared post of that week for the term “blog promotion.”

The biggest wow factor? His blog wasn’t even well-known at the time!

What would 5,000 shares do for your brand?

advanced SEO techniques promote blog post

Advanced SEO Tip 9. Post Valuable Content on Social

If your blog is new, it can be difficult to rank well in Google search results for high volume keywords because your Domain Authority and Page Authority are still very low.

However, you can use social media platforms to gain credibility and traffic.

In the screenshot below, you can see the Page Authority (PA) and Domain Authority (DA) for each search result. I’m using the free MozBar to see this information.

Page Authority was developed by Moz, and it means the likelihood that your page will rank highly in search. A higher number means it’s more likely to rank well.

This is based on several factors: content length, links, keywords, readability and more.

Domain Authority is the overall likelihood that your whole website, or domain, will rank highly in search.

advanced SEO techniques domain authority

But not all social media platforms are created equal when it comes to building authority and traffic.

I’m not talking about Facebook, Twitter, or Pinterest where anyone can post whatever they want. I’m talking about authoritative platforms where quality content is expected.

A few examples are Slideshare, Blogger, and Quora. These sites give you the opportunity to improve your search rankings, as well as build a following, within a short period of time.

advanced SEO techniques alternative social sites to use

Does leveraging authority social platforms increase your search traffic and rankings?

Yes!

For example, Ana Hoffman got 243,000 views in 30 days, in addition to other benefits, using Slideshare content. Her presentations were among the top most-viewed slide decks.

advanced SEO techniques ana hoffman views using slideshare

If you’d like to leverage Slideshare as a search traffic booster, here are the basic steps that you should take:

Step #1: Find a Trending Topic

In my experience, simply selecting a keyword and creating a top-notch slideshow presentation doesn’t always generate buzz on social media.

Instead, look for topics that are already trending on blogs. Just as you do when looking for blog post ideas, you should identify what people are talking about right now.

Another great place is GrowthHackers, an online community of marketers. You’ll find lots of trending topics. Pick one that interests you and is related to your business or industry.

advanced SEO techniques promote content

The article titled “10 Ways to Promote Content in Less Than 30 Minutes” would make a good Slideshare presentation.

Don’t feel pressured to crank out 50 or 100 slides.

Aim for about 35 slides. This gives a user a good amount of information without being too long to keep their attention.

Step #2: Make an Outline

Read the article you selected in step 1, pick out key points, and create an outline for your presentation. This will make it easier to put together the full presentation.

Your Slideshare presentation outline could be something as simple as:

  • Join HARO
  • Publish a press release
  • Update your email signature
  • Comment on other influential blogs
  • Mention your sources on Twitter
  • Scoop.it
  • Use BuzzBundle
  • Post in LinkedIn Groups
  • Post to StumbleUpon

Each item in your outline represents a single slide.

If you want to make a presentation based solely on someone else’s post or article, make sure you get their consent first to avoid plagiarism. Do that before moving on to the next step and don’t forget to credit the author of the post that inspired you in your presentation.

Step #3: Find Supporting Images

Slideshare presentations are all about using images to captivate and hold the viewer’s attention. You can find free stock photos by searching Google for “free stock photos.”

advanced SEO techniques find free impages

Gratisography is another place where you can download free stock photos without copyright restrictions.

advanced SEO techniques find stock images for slid share

A few advanced SEO tips for images:

  • Pick photos that are relevant to your topic or point
  • Use high-resolution images/photos
  • Use free stock photos, with no copyright restrictions
  • Use images as accents — don’t let them overpower your text

You can also create your own images, rather than using stock photos.

Step #4: Study Successful Slideshare Presentations

Learning from experts is the best way to grow your own traffic and search rankings.

Popular presentations are featured on the Slideshare homepage. Study them carefully. Consider how you could improve them.

Could you design it better? Could you find more facts and data to back up the points made? If the answer is yes, make your own presentation.

advanced SEO techniques use slideshare

Step #5: Create Your SlideShare Presentation

With all of the information you’ve gathered, create your presentation! Try to make it really stand out from the other ones you studied.

You can use any software you like to create the presentation: PowerPoint, Keynote, Photoshop and save as a PDF, whatever you’re comfortable with.

You can even use Canva to create a SlideShare presentation.

Don’t forget to include a link to your chosen landing page for the topic. The link that comes from SlideShare is dofollow, so you’ll get link juice to boost your search rankings.

advanced SEO techniques presentation example

This presentation is directing people to their lead magnet for doubling leads and sales, which takes you to this landing page:

advanced SEO techniques landing page example

This is a great way of getting leads and subscribers for your email list.

Advanced SEO Tip 10. Use Advanced SEO Internal Deep Linking

Deep linking is the practice of using anchor text to link to other pages inside your blog. This shows Google the depth of your site’s pages and encourages it to index more of them.

Most people focus on getting search visitors to their homepage, but struggle to rank their internal pages.

advanced SEO techniques deep linking

Your older blog posts and landing pages that provide immense value on relevant topics can pull in a lot of new traffic. You should link to them often to help build the structure of your website.

Without establishing internal links, a Google spider may see your website this way:

advanced SEO techniques without deep linking

Pages C and D could be very important, but the spider can’t easily see them.

When your content is properly linked to each other, it helps the Google see all your content in an organized way, like this:

advanced SEO techniques internal linking strategy

When you start interlinking pages other than your homepage, you’ll improve the SEO value for those internal pages and improve their ranking — even for tough keywords.

Before you start link building to your inner pages, you should first check to see how many inbound links go to your homepage, as compared to your other pages.

Step #1: See How Many Inbound Links You Have

Go to Moz’s Link Explorer. Enter your URL into the search box and click “Get free link data”.

advanced SEO link explorer

Step #2: View Top Pages

Sign up for access, then login. Click on “Top Pages,” in the left-hand menu under overview.

Step #3: Look at the Inbound Links for Your Homepage

advanced SEO techniques inbound links

Looking at the above screenshot, you can see that my homepage has 276,000 inbound links, but the next highest number of links for an internal page is only 2,445.

That’s still a good number of links to have, but much lower than 276,000!

A high bounce rate often happens to websites who receive a significantly higher level of links to their homepage than they do for internal pages.

One of the strategies that worked best for me to lower my bounce rate is deep linking. Using this tactic, I was able to drop my average bounce rate from 45.34% to 24.45%.

advanced SEO techniques bounce rate example

Here are a few other ways deep linking to internal content helps your rankings:

Improves Page Authority: Google likes fresh content, because recent information is more likely to be relevant and useful to users.

Adding fresh content regularly is not the only way to raise your Page Authority. Linking to your older content gives those pages more power and tells Google they’re still relevant.

Your homepage naturally may have a higher PA but you need to work towards improving the authority of internal pages.

Cyrus Shepard explained, in a Moz post, that Google gives fresh content a score based on the date that it was published.

advanced SEO techniques fresh content score

This freshness score can decay over time and it’s also responsible for increasing or decreasing the search ranking of that page. While freshness isn’t important for every page, it still matters!

Makes your internal pages indexable. Consistently linking to internal pages makes it easier for search engine spiders to quickly find and index them.

When linking to your internal pages from other blogs, avoid over-optimization of your anchor text.

Your anchor text is the actual part of your sentence that has the link in it, like this. Use something simple for your anchor text, like your website name (“Neil Patel”), or add a keyword (“Neil Patel’s content marketing”).

An easy way to link to internal pages is in your latest blog post, like I’m doing right now when I say things like you could double your traffic.

The words “double your traffic” are a good example of anchor text, and I linked over to an older post with more tips on growing your blog which is relevant to my current topic.

Advanced SEO Tip 11. Send Link Juice to Lower-Ranked Pages

If you have a page that’s currently on page two or three of Google search results, you can help move it up to page one by passing on quality link juice to those lower ranked pages.

Link juice (aka link equity) refers to outbound links from high authority sources to your content. Since those links are from high authority websites, that reputation rubs off on your site. Essentially, this gives Google an indication that your content is high quality, too.

Let’s look at it this way: you have two websites that are 100% identical – same design, same content. If every other factor were the same, the site with the most links would rank the highest in search results.

advanced SEO techniques how links work in SEO

This article about indexing used to be on page two of Google’s results for the search term “index your site”.

Now, it’s the third organic search result on page 1!

advanced SEO techniques example of poorly performing page

Here’s how I did it.

Step #1: Updated the Post

I added new links, content and recent data to bring the post up to date.

I cover how to update your older content in detail in Section 18!

Step #2: Shared It Across Social Media Again

Since I updated the post, I shared it on all my social networks again. This brought in a lot of new traffic.

Step #3: Linked to It From Newer Posts

Every time it was relevant to a new post I was writing, I included a link to this post. This directed traffic to the older post and resulted in people sharing it and linking to it themselves.

It doesn’t happen overnight, but over the span of a few months, I went from page two to almost the top of page one.

Advanced SEO Tip 12. Link to External Sites with High Domain Authority

It helps pass link juice to your content when you get links from high authority domains. Likewise, it also helps your overall trustworthiness in Google’s eyes when you link to high authority sites.

A good place to look for sites to link to is Alltop.

You’ll see some featured sites on the homepage and recent content published by them.

advanced SEO techniques link to high domain pages

All six of these options would be good to link to, and get links from.

To find something for your topic, just search for your keyword at the top of the page.

advanced SEO techniques alltop

You’ll see related categories to what you typed in. I chose SEO here.

advanced SEO techniques alltop categories

Alltop then shows me the top SEO related content from the following high authority websites:

advanced SEO techniques top posts on SEO

I could link over to one of them as a data source in my content.

Like if I said that user experience was just as important as on-page SEO for ranking high in search.

Better yet, I could approach these websites and ask them to link back to my content.

advanced SEO techniques outreach email

They may not link back to you, but a simple email only takes a minute to write. That minute could result in huge traffic gains later on, so it’s worth the time.

Advanced SEO Tip 13. Snag Broken Link Opportunities on Wikipedia to Build Links

This is something a lot of marketers overlook, but it’s very powerful for generating high authority backlinks to your content.

Scan Wikipedia for dead links and claim them as your own!

Didn’t think of that, did you?

There are two types of links you can get from Wikipedia:

  • Citation needed: This means someone editing a Wikipedia article mentioned a statistic or fact without linking to a source.
  • Dead link: This is a source that was previously linked to but for whatever reason, the website or page does not exist anymore.

If you can write a post about the topic, and be a credible source of information, you can get these valuable links from Wikipedia.

I like to use a tool called WikiGrabber to find these link opportunities. Enter your keyword and click Search.

advanced SEO techniques find broken links

WikiGrabber then shows me this list of Wikipedia articles that need citations or that have dead links.

advanced SEO techniques wiki grabber to find broken wiki links

You can also use Google to find dead links on Wikipedia. Use the following search term:

site:wikipedia.org “Keyword phrase” “dead link”

For “content marketing”, you get the following results:

advanced SEO techniques find broken links

Let’s check out this article on Content Marketing.

Scroll through the article until you see the text [citation needed].

advanced SEO techniques find link on wiki

Read over the item that needs a source. If you have content that already backs up this statement, you can move ahead to submitting your link. If not, you will need to write a new post that thoroughly covers the topic and provides verifiable data.

To submit your link, click on the [edit] text beside Digital content marketing.

You’ll get the Wikipedia editor screen. Find the sentence that needed a citation, click at the end of it and click on Cite on the top menu.

advanced SEO techniques find links on wiki

Paste your URL into the box above and click Generate.

advanced SEO techniques add citation to wiki

You’ll see this screen confirming your citation and marking the date it was added.

advanced SEO techniques digital marketing add link

To save your changes to the article, click on Save Changes at the top right of your screen.

advanced SEO techniques save changes on wiki

Your edit will be submitted for moderation. If Wikipedia staff agrees it’s a valid source of data for that point, it will be added to the page and you’ll enjoy increased page authority and traffic from Wikipedia.

Wikipedia links are technically no-follow, which means that they do not pass link juice over to you. However, their domain authority ranking and trust level from Google are very high, so there are still SEO benefits to snagging them!

Advanced SEO Tip 14. Find and Use Competitors’ SEO Keywords

Competitor research is a smart move. Why reinvent the wheel, when all of the hard work of ranking in Google’s top pages has already been done by your competitors?

You can spy on the exact keywords that they’re ranking for and use those same keywords to create better content.

Something as simple as signing up for your competitor’s newsletter can reveal their whole email marketing strategy to you. A little research doesn’t cost anything but your time, and can produce some great new strategies for you to try.

Starbucks made a big splash in China when they studied their competitors’ marketing. Spying helps you improve your own plans to beat the competition based on data, instead of assumptions.

Starbucks’ profit in China has been steadily increasing because they did some simple research.

advanced SEO techniques starbuck increase chart

So how do you find out what keywords your competitors are ranking for right now?

Step #1: Head Over to Ubersuggest

Enter your competitor’s site URL into the search box and press Enter.

Step #2: Click Keyword Ideas in the Left Sidebar

This will give you a list of keywords related to your website.

advanced SEO techniques ubersuggest keyword ideas

Step #3: Look at SEO Keywords

Scroll down to the last section titled SEO Keywords.

advanced SEO techniques SEO keywords in ubersuggest

The Position column tells you which Google search result position your site sits in for that keyword. For example, smartblogger.com is in the first organic spot for “how do blogs make money”.

In order to verify whether the keywords are truly ranking at the positions Ubersuggest says, let’s do a quick Google search for “how do blogs make money”.

advanced SEO techniques people also ask

Definitely the top spot!

Now your job is to create high quality content using those same keywords. Use all the other tools in this list to build trusted links and boost that page’s ranking power.

If you want to get even more ideas for long-tail keywords to rank highly for, head back to the Ubersuggest home page.

  • Step #1: Enter Your Head Keyword and Click Search
  • Step #2: Click Keyword Ideas in the Left Sidebar
  • Step #3: Review the Keyword Ideas
advanced SEO techniques keyword ideas in ubersuggest

In this example, you’re provided 461 keywords related to “online marketing.” You can now use filters to find long-tail keywords with high volume and a low SEO Difficulty score.

For this search, I set the volume at 800 to 4,000 and the SD at 40 or below.

advanced SEO techniques filter keyword ideas in ubersuggest

While these search parameters eliminated more than 350 keywords, it also left behind seven ideas to include in future content.

You know the monthly search volume is greater than 800 and the SD is lower than 40. With that, you can confidently optimize for the keyword, knowing that the first page of Google is within reach. When that happens, there’s traffic to be had.

After clicking on a keyword that piques your interest, you’ll see how your competition is doing:

Advanced SEO techniques find keywords in uber suggest

You’re given the following:

  • URL for each page in the top 10 of the Google search results
  • Estimated number of visits
  • Number of backlinks
  • Domain score
  • Number of social shares

For the keyword “online marketing strategies,” my website is currently in the third position of the Google search results. This is good for roughly 97 visitors per month. However, if I am able to reach the top spot, I’ll pick up another 200+ visitors per month.

The data shows my domain score is in line with the top two search results, but the page doesn’t have nearly as many links or social shares. So, focusing on those two metrics will help me reach the goal of claiming the top search result.

Advanced SEO Tip 15. Use AdWords Copy in Your On-Page SEO

Another great way to steal the spotlight from your competition is to look for keyword ideas in their Google AdWords search ads.

Google AdWords ads are short and already optimized for your competition’s target keywords. If you can produce a quality article that ranks well organically for that same keyword, you can easily establish yourself among your target customers.

With 26 percent of internet users using ad blockers, consumers are warier than ever of paid advertising.

Establishing yourself high in organic search results establishes trust and will display you first to those using ad blockers.

To find some good AdWords keywords to create content around, try searching for keywords you want to rank for:

Advanced SEO techniques find keyterms to rank for

Analyze the titles and copy used in each of these ads. They should give you at least a few ideas for headlines you can use in new content.
A few from this example could be:

  • How to Perform a Free SEO Website Audit
  • How to Generate More Calls, Leads and Sales with Local SEO
  • Increase Your Website’s Domain Authority in 30 Days

I wrote the first post below for QuickSprout using “How to Perform an SEO Audit”, and included the word free in the title.

Advanced SEO techniques articles that rank well examle

In that post, I broke down all the steps to do a full SEO website audit and included a template for users to download.

It remains a very popular post and still converts at over 50%. All for free, with no paid AdWords ads!

Advanced SEO Tip 16. Use Multiple Keywords in SEO Page Titles

Your SEO page title is the title that is displayed in Google search results. Here’s an example.

Advanced SEO techniques use multiple keywords in titles

You want to ensure that each page title for each page and post on your website contains a keyword.

A strategy I have found particularly effective is to include multiple keywords within each page title. Make sure not to be spammy with this or it could end up hurting you.

By spammy, I mean just cramming keywords in there for the sake of it, even if they sound a little off. Or, by using spam trigger words that instantly make Google think your content is less than legit.

Let’s say your post is about hair colors for fall and you want to rank for the following keywords:

  • Hair colour
  • Autumn hair
  • Autumn hair trends

Here are a few examples of a page title that combines those in a natural-sounding way:

  • Autumn Hair Trends: The Best Hair Colors of the Season
  • 5 Hot Hair Colours Right Now: Autumn Hair Trends
  • And here’s an example of a keyword-stuffed, not good page title:
  • Autumn Hair Colour Trends – Hair Colour for Autumn

See the difference? The first two sound natural and like you could picture seeing them online. The last one just seems spammy and like it’s trying too hard.

If your page titles sound like you’re trying too hard, you probably are.

Advanced SEO Tip 17. Monitor Google Search Console Stats

Google Search Console is a powerful tool to help you track potential issues with your site that affect your rankings.

If you haven’t already signed up for it, you can see how to do that step by step right here.

There are three main things you want to check regularly in Search Console:

  • Watching for crawl errors, like 404 pages
  • Submitting new sitemaps
  • See which keywords people are using to find you

When you first sign in to Search Console, you’ll see your Dashboard page.

Under “Coverage,” you’ll see any URL erros.

As you can see, I have seven recent URL errors for my blog.

Advanced SEO techniques URL errors examle

I had corrected a lot of 404 page errors in previous months that were caused by a switch to a new webhost, as you can tell by the red line. It’s important to keep monitoring these reports often as new errors can pop up anytime, like these seven have!

If you click on one of the URLs in the list, you’ll see this message.

Advanced SEO techniques error details in google

404 errors don’t have a direct impact your search result rankings, but they don’t make for a great user experience which can impact SEO.

You don’t want to show up high in search, get someone excited to visit your site, then disappoint them with a 404 page when they get there, right?

Fortunately, they’re very easy to correct in Search Console. For each 404 error, click on Fetch as Google in the screenshot above.

Search Console will tell you the result of what Google’s indexing spider sees.

Advanced SEO techniques google search console spider

In this case, my 404 page was showing up that way because it’s being redirected to a new page. This can be easily solved by getting my site re-indexed. Click on Request Indexing button, and you’re done.

There’s also an easier way: you can submit a new sitemap for your full site.

Click on Sitemaps on the left-side menu.

advanced SEO submit sitemap

Enter in the URL to your sitemap. For most people, this is just “sitemap.xml” after your domain name, like neilpatel.com/sitemap.xml.

If you need help creating a sitemap, use this guide on How to Create an SEO-Boosting XML Sitemap in 20 Minutes (or Less.)

When you submit a new sitemap, the status changes to Pending.

Advanced SEO techniques submit sitemap

Getting Google to re-index your site will ensure any 404 errors that you know don’t exist are marked as fixed.

Another great use of Search Console is to find out the keywords people are using to find you.

Click on Performance in the left-side menu.

You’ll see a list of keywords that people typed into Google that displayed your website, whether they clicked on your page or not.

Advanced SEO techniques keyword on google console

Looking at how people found you can tell you a lot about what you’re ranking well for. If the keywords in your list aren’t the ones you want to rank for, it’s time to optimize more of your content!

Advanced SEO Tip 18. Update Old Content

If you’ve been blogging for more than three months, you’ve got a goldmine of content in your archives to repurpose.

You’ve undoubtedly written some posts that are still generating organic traffic. You can improve those posts and leverage their authority for higher search rankings.

Advanced SEO techniques check on old posts

Start by making a list of your top performing content.

Step #1: Find Posts That Need Some Love

Log into Google Analytics. Click the “Behavior” tab on the left side.

Advanced SEO techniques GA behavior reprot

Step #2: Click Site Content -> All Pages

Look for the best performing posts from three to six months ago. These posts are doing well, but a refresh could drive even more traffic.

Advanced SEO techniques site content pages

Step 4: Update Old Posts

Here’s what I do to update my best performing posts to keep them fresh and popular:

Write a Sharable Headline

The most critical step of all is to write a headline that will inspire people to share your post, and that contains your SEO keyword.

So, if your old post was titled “How to Make $10,000 From Your Blog,” you could make it more sharable by adding a bit of personal flair. The headline should evoke curiosity, but still maintain its clarity.

Something like this: How I Make $10,000 a Month From My Blog While Traveling the World

That’s a bit more fun, huh?

You could even add a number to the headline, as people more frequently share headlines that contain a number. Headlines like, “7 Reasons Why Blogging Can Be a Career”, etc.

Advanced SEO techniques headline preferences

For example:

  • How I Make $10,000 Blogging Part Time (and 3-Step Plan You Can Follow)
  • How I Made My First $10,000 Blogging From Home in 30 Days

Take a look at this Copy Hackers headline. It’s thought-provoking, keyword-rich, clickable and clear:

Advanced SEO techniques blog heading example

Add Customer Testimonials or Notable Mentions

Now that you have some experience, let it show in your content.

Customer testimonials are huge for marketing. When it comes to including a testimonial within a piece of content, that content has an 89% success rate.

Your reader may not jump on board if you’re the only one saying how awesome you are. But if someone else backs it up, your authority and influence will increase.

When you get a testimonial, find a piece of content that fits it and include that testimonial.

Update Old Data and Images

If your post was originally from 2014, you clearly need to update your data sources.

If your website has gone through a redesign during that time, you’ll likely need to update images in the post to be in line with your current branding.

I do this regularly with my best performing content. For example, this guide on getting your website indexed is one of my most popular posts.

Whenever something changes with Google’s algorithm or indexing rules, I update that post so it’s always up to date. I don’t want new users coming to my site and finding outdated info, so it’s important that my top content is accurate.

Another word for content like this is your ‘cornerstone content’.

Cornerstone content is basically the foundation of your blog. They are the articles you are most proud of and the ones that are the most unique, in-depth and informative.

Brian Clark describes it as, “It’s what people need to know to make use of your website and do business with you.”

Advanced SEO techniques corner stone hubs

An easy way to keep track of your cornerstone content is to create a spreadsheet. Add the following columns:

  • Post title
  • Post URL
  • Topic
  • Main keywords
  • Last Updated

Scan through your list every few months and ensure that none of these posts go too long without being updated. Don’t go more than six months without updating one of your cornerstone pieces.

Advanced SEO Tip 19. BONUS – Revamp Old Articles With More Organic Traffic Potential

In the previous section, we covered how you can keep your best performing articles fresh and optimized. But what about the articles that didn’t go over so well?

You should also be updating your lowest performing content to improve it.

You know it’s a good topic and that people want to know about it, otherwise you wouldn’t have written about it in the first place. Revamping an old underperforming article is a sure way to get more organic search traffic.

What’s the alternative? Writing a new post from scratch. It may do well, or it could flop too. It’s worth the effort to revamp an old post!

Here’s how to turn your previous content failures into organic search stars:

Make a List of Underperforming Content

Open up Google Analytics and click on Behavior > Site Content > All Pages.

Look at page views, average time on page, and bounce rate.

advanced SEO find low performing content in Google analytics

If you click on the arrow next to Pageviews, you can see the pages with the least amount of traffic. These are pages that need some thelp!

Analyze Keywords

For each of your lowest performing posts that you want to update, run them through whatsmyserp.

Enter the keyword you want to check the ranking of and your post’s URL, and click Go.

You can enter in multiple searches one at a time and see all your results at the bottom of the page.

advanced SEO techniques whats my serp tool

This post ranked 14 for sales funnel — which might isn’t even on the first page.

If my goal were to rank higher for ‘sales funnel’, I now have some data to start with. There are over 200 factors that go into search engine rankings, but updating this old post with better optimization for that keyword will help boost its position.

The top four organic search results get 69.6% of all traffic.

The higher you can get underperforming content to rank in search results, the more eyeballs will be on it, and the more clicks you’ll get.

Update the Post

Similar to the section above, you’ll want to update:

  • Old data or citations
  • Images or broken links
  • Optimize for keywords you want to rank higher for
  • Add new insights from your experience, or recent news that’s relevant
  • Add a testimonial or case study

I recently went through this process with this post about starting a blog.

Before I updated it, it was ranking on page three. After expanding the post to over 3,000 words, updating all the images and screenshots, adding new information and resharing it to my network, the post is now on page one for “how to start a blog”.

advanced SEO techniques update content

The post has received a 167% jump in traffic since I revamped it and it’s now my second most shared post ever!

Relaunch the Post

You can’t just press update and expect the world to know you just added a ton more value to your old post. You need to tell people.

It’s important to edit the publish date of the post to today’s date. You don’t want it to get buried in your archives, or for Google to think it’s old news.

When you’re ready to relaunch the post, change the publish date. In WordPress, there’s an edit link next to the date you can click.

advanced SEO techniques relaunch post

Just change that to the current date.

This makes your revamped post show at the top of your blog feed so it looks brand new and more people see it.

There are a few more things you’ll want to do right away:

  • Share it on social media
  • Contact anyone mentioned in the revamped content and ask them to share it out too (this is very effective!)
  • Send it out to your email list

Revamping old content has been really successful for me.

It would have taken me 10x as long to come up with all new post ideas and write them instead of editing the ones I already had. Making use of existing content is always more efficient than starting from scratch and the traffic results prove it.

Conclusion

A blog is a powerful brand marketing tool.

Maybe that’s because, by their very nature, blogs provide a personal touch that’s not found elsewhere.

In order to maximize your blog’s potential, you have to make sure it gets found in search results.

These advanced SEO techniques may not be the easiest to implement – they certainly require more effort than basic keyword research and link building – but they are incredibly effective. Using these strategies can double your search traffic.

Remember the human beings on the other side of the screen and write for what they want to read. Focusing on user intent and trying out these 19 advanced SEO tips is a recipe for traffic success.

Have you tried any of these advanced SEO techniques before? What results did you get and how long did it take to see them?

The post 19 Advanced SEO Techniques to Double Your Search Traffic appeared first on Neil Patel.

6 Advanced Affiliate Marketing Strategies to Try

You’ve poured a ton of time into creating a blog. You are regularly posting content, so you’re starting to build up an audience.

At some point, you’ll probably want to monetize it, right? Why not get all that hard work to pay off?

So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense.  

Once you’ve started with affiliate marketing, you can gain more revenue from using more advanced affiliate methods.

What is Advanced Affiliate Marketing?

Before we get into advanced affiliate marketing, here’s a quick refresher on how affiliate marketing works.

Affiliate marketing is an effective way for anyone with a blog or social media following to earn money. Basically, it’s commission-based sales. You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits.

Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote. Since these networks have a wide variety of products available, it’s pretty easy to find things your audience might like.  

A lot of people think of affiliate marketing as a way to make easy, passive income. That is only partially true.

Sure, you can make some money by just slapping a few links on your website, but if you really want to profit from affiliate marketing, you’ll have to put some thought and strategy into it.

So “advanced affiliate marketing” could be defined as using sophisticated strategies to earn more from your affiliate marketing.

What does this mean in practice?

It could mean finding the best niche to promote, choosing products your audience will like, and finding effective ways to promote them, among other things.

Below, I’ll explain how you can use advanced affiliate marketing to earn more money from your online content.

6 Ways to Incorporate Advanced Affiliate Marketing Into Your Business and Increase Revenue

So, you’ve already got an affiliate marketing site built but are looking to take your site to the next level? Here are six advanced affiliate marketing strategies to try.

Tailor Your Products to Your Audience

This one is super important: Make sure you’re promoting things your audience wants.

This can be more complicated than you might think.

Choosing great products to promote is about more than just picking categories that are generally aligned with your blog. It’s about understanding your audience and their psychology.

For example, you might assume that a new high-tech baby stroller would be an excellent product to promote since you have a parenting blog. But maybe you’ve drawn in a lot of price-conscious readers with your posts about meal planning, coupons, and budgeting.

If you promote a product that’s out of most of your readers’ price range, they won’t buy. More importantly, you could end up looking inauthentic and too salesy, which will turn people off and hurt your brand.

When it comes to understanding your readers, data and analytics are your friends. Use them wisely.

If you don’t already know who’s reading your blog, you should take steps to find out. Software like Quantcast can show you this data or use the Demographics and Interests feature in Google Analytics.

Here’s what Demographics and Interests can show you:

Besides getting actionable data from Google Analytics, you can use several other methods to better understand your audience.

Social media is an excellent source of data. Some social media platforms have built-in analytics features that make it easy to understand who’s following you.  

If you have a Facebook page, you can go to “Manage Page” > “Insights:”

Then click “People” > “Your Fans.”  

Facebook Page Insights Screenshot Advanced Affiliate Marketing

You can also do this using Instagram Insights if you have a business account or YouTube’s Channel analytics tools.

If you want a more in-depth picture of your social media analytics, there are tons of third-party tools you could use as well.

And if you have a specific question, why not just ask your followers?

Send out a survey asking what type of content they would like to see. A more personalized affiliate program means both happier followers and more sales, so it’s a win-win.  

Be Transparent With Your Affiliate Efforts

If you want to make money with advanced affiliate marketing, you have to be transparent.

You should let your readers know when you’re using affiliate links for a few reasons. First, it can help you stay on top of regulation and avoid any potential legal issues.

Second, it helps you build and keep your readers’ trust. If your audience suddenly “finds out” they’re being marketed to when they didn’t realize it, they’ll get upset, and you’ll lose your following — meaning you’ll be making zero money from your affiliate program.

A third reason you should be transparent about affiliate links is that it makes your site look legitimate and less spammy, which is essential when trying to avoid search engine penalties.

Don’t forget that Google penalizes “thin affiliate pages,” so along with being transparent; you should also make sure your affiliate links are integrated into interesting and valuable content.

Choose Great Products in a Profitable Niche

Maybe you’re thinking of building out new content based on affiliate products. If that’s the case, you’ll want to make sure to choose a niche that can make you money.

If your market is receptive to high-value products, that’s a good place to start. Since you’re earning a commission, selling something more valuable will make you more.

Of course, a low-value product can also be interesting if it’s super desirable, and you manage to sell a lot of it.

I’ve already covered the basics, including choosing a profitable affiliate marketing niche in a previous post. One of the tips I gave was to use Google’s Keyword Planner to identify in-demand keywords (and, therefore, possibly valuable products that are worth spending the money to advertise).

Another tip is to look for products and categories that are trending right now. If something goes viral, there’s no better time to promote it with an affiliate link or product review.

To check if a product is currently hot, you can use BuzzSumo and Google Trends.

Just look at what happened with fidget spinners:

Advanced Affiliate Marketing Strategies Google trends

Mid-year 2017 was the perfect time to get into that market.

And searches for face masks peaked in June 2020, with interest tapering off near the end of the year:

Advanced Affiliate Marketing Strategies Google trends searches for face mask in June 2020

Put Affiliate Links Where the Most Traffic is

You don’t always have to create new content to make more money from affiliate links.

Another advanced affiliate marketing strategy that’s super easy to implement is going through your existing content to see which of your pages are currently getting the most traffic. You can do this using Google Analytics.

Once you’ve identified a few high-performing pages, add affiliate links to them.

You can also promote individual pages using paid social ads or Google AdWords. By driving more traffic to those pages, you’ll be driving more clicks toward your affiliate links.

Be strategic about this, though. Try to choose pages that are already doing reasonably well and making affiliate sales, so you don’t waste money trying to promote underperforming content.  

A/B Test Your Affiliate Links and Banners

A/B testing is a crucial technique for any online marketer, and it can also help you optimize your affiliate marketing campaigns.

Take two different versions of an ad, landing page, or other marketing asset and see which one performs better. In the case of affiliate marketing, there are a few different ways you could use A/B testing.

If you’re using affiliate links, you could test the links to see how they perform in various positions on the page. For example, links near the top of an article might be more visible, and therefore get more clicks.

If you have affiliate banners, you should A/B test them the same way you would any other ad to help overcome banner blindness.

Various ad positions and colors may perform more differently than you might expect since color can have a surprising impact on conversion rates.

Customize Your Links for Different Countries

Is there anything more irritating for a user than clicking on something they’re really interested in, only to see a big pop-up saying, “This is not available in your country?”

Or, seeing shipping and customs fees that are so high, they’re more expensive than the cost of the product itself?

This is the exact sort of thing you want to avoid with your affiliate links.

For example, if you’re linking only to Amazon’s U.S. store, your non-U.S. readers will probably click out of the page and search for the product again in their local store. You’ll then lose that affiliate sale.

With advanced affiliate marketing, you can make the experience easier for your international users by using a tool like Amazon OneLink or geo-tagging your affiliate links. That way, users are automatically redirected to their local site.

Amazon OneLink is a script that can be configured on your website.

Advanced Affiliate Marketing Strategies Customize your links for different countries

Geo-tagging (also known as geo-targeting) can be done with a plug-in, short link, or code snippet.

Advanced Affiliate Marketing Software and Tools

If you’re looking to step up your affiliate marketing game, advanced affiliate marketing tools can help you speed things up and get better results. Here are a few popular options:

Pretty Links: This tool was specifically created to help affiliate marketers manage links and redirects. Redirects are essential for a few reasons. They help your links look better (hence the software’s name), they help you keep things organized, and they prevent bad actors from finding your affiliate links and trying to modify or poach them.

AnyTrack: AnyTrack is useful if you want to know more about where your affiliate clicks are coming from. It allows you to integrate and track your links with Google Analytics and Facebook Pixel. 

CAKE: CAKE’s affiliate marketing software helps you optimize your campaigns so that you can increase your traffic and earnings.

Advanced Affiliate Marketing Training and Courses

Maybe you’d like to dig deeper into advanced affiliate marketing. To learn more, check out these courses and other training resources:

Neil Patel YouTube channel: I cover all things marketing on YouTube, and affiliate marketing is no exception. I’ve made a ton of videos about affiliate marketing, so feel free to head over to the channel and check them out.

Udemy courses: Udemy is a great learning resource, and they have courses on just about everything, including affiliate marketing. Here are a few top-rated advanced affiliate marketing courses on Udemy:

Matt Diggity’s Affiliate Lab: This course is specifically designed for creating and monetizing affiliate websites.

Conclusion

If you’ve been doing affiliate marketing for a while, you’re probably looking for insights beyond just “Add some links to your website.”

The truth is, advanced affiliate marketing is like any other kind of digital marketing. It’s all about strategy, understanding your audience, and having the right tools.

If you put the time and effort into A/B tests, check your analytics, and invest in the right software, you’ll start seeing better results with affiliate marketing.

Can you think of any other advanced affiliate marketing techniques? Share them in the comments!

The post 6 Advanced Affiliate Marketing Strategies to Try appeared first on Neil Patel.

The post 6 Advanced Affiliate Marketing Strategies to Try appeared first on #1 SEO FOR SMALL BUSINESSES.

The post 6 Advanced Affiliate Marketing Strategies to Try appeared first on Buy It At A Bargain – Deals And Reviews.

The Advanced Guide to Facebook Watch

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people.

Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket.

By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 billion, according to Facebook.

I covered Facebook Watch in a previous post when it initially launched. Since then, they have expanded their content offerings (even getting into the music space!) and added a ton of features for brands and marketers.

In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured.

Content on Facebook Watch

Facebook is still experimenting with different content types by adding, subtracting, and tweaking to find the right balance for their platform. In 2019, Facebook’s head of global creative strategy Rick Van Veen told Variety,

We’re still figuring it out and learning. When you start a new platform, you’re going to have to throw a bunch of stuff at the wall and see what works and what doesn’t.

Scripted Content

Facebook Watch Original Series

Facebook’s scripted content can be found under the Show tab. This section is where they’ve entered the ring with the likes of Netflix, Apple+, and Hulu. Here, users can find everything from comedies to critically acclaimed dramas to reality and talk shows.

“Red Table Talk,” for example, is a popular show starring Jada Pinkett Smith, where she brings on guests to discuss sensitive topics such as divorce and gender identity. Meanwhile, Mike Rowe of “Dirty Jobs” fame stars in “Return the Favor,” which won a Daytime Emmy.

Facebook Watch Red Table Talks

However, they’ve recently scaled back on their scripted content, canceling some of their popular shows in favor of live and sourced content from brands and users.

Live Content

Facebook Watch Live Video Content

Facebook Live predates Watch by a year. When Watch launched, however, Live was bundled in with the rest of the video content.

Types of videos on Live range from U.S. Senate committee hearings to live author readings and skiers showing off their tricks.

Small businesses have also rushed to Live, creating events and classes to increase revenue.

Music Videos

Facebook Watch Music videos

In August 2020, Facebook launched its new music discovery platform, Facebook Music. Here, users can explore videos by genre, trending topics, artist, and even mood. Currently, the app is only available in the U.S., India, and Thailand, but it’s already garnered a lot of attention.

For instance, Katy Perry debuted her music video “Smile,” the title track of her fifth album, on Facebook Watch.

How Facebook Watch Works

When you create a video on Facebook Watch, whether it’s a live event or a scripted show, you upload it to Facebook using their Creator Studio.

The Creator Studio is the hub for all of your business content for Facebook. From here, you can bulk upload videos, crosspost to different pages, schedule posts, consolidate engagement, and monetize. You can also use their in-depth analytics tools to monitor your content.

Facebook Watch Creator Studio Dashboard

On the videos you upload, Facebook places mid-roll ads. Forty-five percent of the revenue from those ads goes to Facebook, while the remaining 55 percent goes to you.

Helpful Hint: Facebook prioritizes longer videos (3+ minutes) and content that engages the audience and sparks conversation. They’re looking for content creators who respond to user comments and pin the best comments to the top of the feed.

How Your Business Can Benefit from Using Advanced Facebook Watch Features

In France, according to Facebook, national broadcaster M6 began creating videos for Watch. Their one-minute video views more than doubled in nine months and they acquired 6 million new follows organically.

Here in the U.S., says Facebook, Buzzfeed has increased their revenue by creating videos over three minutes across their Tasty, Goodful, Nifty, BringMe, Cocoa Butter, and Pero Like pages.

“We moved quickly and increased our payout from total in-stream ads by 20% compared to the previous half,” Maycie Timpone, Executive Director, Video & Publishing at BuzzFeed, told Facebook.

Facebook Watch has become a powerful tool in marketers’ pockets. Let’s take a look at a few ways Watch helps you increase revenue and attract new followers.

Hyper-Personalized Content

Facebook is all about personalized content, and Facebook Watch lets you upload videos right to your target audience. Your videos will also appear in specific categories, such as “Shows Friends Are Following.”

Facebook will also categorize your videos by genre, topic, and even mood.

Recently, Facebook introduced Topics to mobile users. Topics allows users to further customize their video feed by choosing categories that interest them.

Facebook Watch Topics

Show Pages

Proper Tasty on Facebook Watch

Show pages allow users to interact with show creators and fans. They can leave comments, ask questions, or even engage in interactive video content. Just like any other Facebook page, they can like, follow, and share pages with friends.

Real-Time Engagement

This feature is particularly helpful with live video. Viewers can react to, share, and comment on a video in real-time.

Real-time engagement is a great opportunity to get initial feedback on your video and engage with your audience by asking and answering questions and becoming part of the conversation.

Facebook Watch Parties

Facebook’s number one goal is to bring people together. It’s why they added groups a few years back, to allow people with similar interests to find each other.

With Facebook Watch Parties, viewers can bring a group of friends together to watch videos and chat about them in real-time.

Video creators can make content tailored to watch parties to boost engagement.

Playlists

Playlists allow video creators to group videos and post them to their pages. Videos play consecutively to boost views.

Marketers can use playlists for video series or to group videos by topic.

Optimizing Your Facebook Watch Videos

You may be creating killer content for YouTube already, but optimizing Facebook Watch videos is a little different. Here are some tips for getting the most out of your Facebook video content:

First, Make Sure It’s Original

Pulling content over from YouTube or even your website won’t work for many reasons. First, the aspect ratio may be wrong (more on that next). Second, original content exclusive to Facebook will keep people coming back, allowing you to take advantage of Facebook’s monetization tools.

Pay Attention to Aspect Ratio

Facebook gives video creators specific aspect ratios for all pages on both Facebook and Instagram.

You’ll want to follow those guidelines, but in general, make sure your video is shot for mobile. The vast majority of Facebook users access it via mobile, and more than half of ad revenue comes from mobile-first video ads.

Add Captions

Eighty-five percent of videos on Facebook are watched without sound. So, adding captions to all of your video content will naturally boost engagement.

Include a CTA

When you upload a video, Facebook allows you to add a CTA at the end. Whether it’s an invitation to watch more videos, check out a product, or simply like your page, adding a CTA can increase engagement and even boost conversions.

Beyond the Basics: Advanced Uses and Features of Facebook Watch

Recently, Facebook has added a bunch of cool new features that marketers can take advantage of. Let’s take a look at them.

ThruPlay

ThruPlay is a default setting and one you should keep on. With ThruPlay, if your video is shorter than 15 seconds, it will post it to users who are more likely to watch the whole thing. If it’s longer than that, it will deliver it to users who generally watch videos longer than 15 seconds all the way through.

Paid Online Events

Paid online events are a function of live video and have become an essential tool for businesses. Brands can create, host, and promote an event all in one place. They can also set a price and collect payment easily.

Helpful Hint: Facebook normally collects a fee for a paid online event. At least until August 2021, however, they have waived their fees.

Fan Subscriptions

Creating the ability for fans to subscribe to your video page boosts engagement. It also allows you to foster customer loyalty through exclusive offers and content for subscribers.

According to Facebook, it also allows you to predict revenue monthly.

Stars

Another feature is Stars, a tool that allows fans to support your work. Users can purchase stars to send to you. For every star a fan sends to you, Facebook gives you 1 cent.

(Think “Ralph Breaks the Internet” and the hearts he had to earn on his videos.)

The more you engage with users, the more likely they are to send you stars.

Facebook is still rolling out this program to a limited number of users, but you can sign up to show your interest.

A/B Testing Tools

On the back end, Organic Video Post Testing allows video creators to test between two and four variations of a video at a time. Videos are distributed to your target audience, but they’re not posted to your page. The video with the most engagement after a period of time is then posted to your page automatically.

In-Stream Ads

According to Variety, Facebook takes in 22 percent of U.S. digital ad spend. Before Watch, ads that appeared in newsfeeds and the right rail kind of got lost in the mix, right?

However, as pointed out previously, ads that would usually get lost in Facebook feeds get a lot more attention when they appear in the middle of a video.

Mining Audience Data from Your Facebook Watch Viewers

When it comes to analytics, Facebook Creator Studio is a veritable treasure trove. Here are some of the cooler stats you can mine from your dashboard:

Views

There are so many different ways you can parse these metrics. For example, if you want to see the number of minutes viewed, you don’t have to settle for a lump sum. You can break it down by minutes viewed on your page, in shared posts, and crossposts.

You can also see how many views were over three seconds long or how many people viewed the whole video, depending on what comes first.

You can also filter by auto-played vs. click-played and paid vs. organic.

All of the views are measured over a 28-day period.

Audience Engagement and Retention

To get a quick overview of your posts, you can look at the number of reactions, comments, and shares for videos with at least 100 views.

Facebook Watch Post Engagement

You can also go way beyond that. You can see audience demographics, and you can filter by fans and non-fans to know who you’re truly reaching.

If a video is performing well, you can choose to boost it right from your dashboard.

To dig even deeper into each video, Facebook shows your viewer retention through the entire length of the video. Line graphs like this one show you exactly where viewers dropped off in your video so you can make adjustments.

Facebook Watch Video Retention

What’s really neat: when you hover over the line graph, each point of the line displays your video’s corresponding frame.

Finally, you can measure each post against other posts to assess which types of videos and content are working well (or not) for you.

Negative Feedback

Just as important as the positive metrics are the negative ones. Facebook can show you negative comments, as well as how many times people hid your video from their feed or reported it as inappropriate.

Click-Throughs

Finally, Facebook can differentiate between clicks to play your video, clicks on links embedded in your video description, and clicks on your CTA.

Increasing User Engagement Via Facebook Watch (and Why This Matters!)

We’ve talked about all the levers you can pull with Facebook Watch, but how do you use them to increase user engagement? Here’s how to use all their cool features to do just that:

Take Advantage of Real-Time Commenting

Comments give context to all those reactions and shares, but you probably knew that. Of course, you can use them to improve your content by creating more of what gets positive comments and less of what doesn’t.

More importantly, you should be responding to comments, not only on your videos but also on your pages. Show your fans that you’re paying attention, and they will be engaged followers.

Spark Conversations

Instead of simply reacting to conversations already happening, create and direct the discourse yourself. Invite fans to comment on specific elements of your videos, share their tips, or ask questions.

If you’re a part of the Star program, this is a great way to encourage people to send some your way.

Use the Subscription Function

Subscriptions are a great way to create that velvet rope effect. Create an exclusive space for fans to get updates on content before anyone else. Offer content and giveaways for subscribers.

Make them feel special, and they’ll keep coming back for more.

Put That Mined Data to Good Use

As you’ve seen, Facebook gives you a wealth of analytics about your videos, right down to the minute viewers stopped watching your videos.

Use that information to compare and tweak content, experiment with longer or shorter videos, or introduce and keep track of new content.

Don’t Neglect the A/B Testing Functionality

While it is time-consuming to create more than one video, A/B testing multiple versions of videos will only increase your engagement, and you can’t deny how easy Facebook makes it.

Since they don’t post anything to your page until the end of the testing period (which they do automatically), you really have nothing to lose.

Conclusion

Facebook Watch has had explosive growth and attracted the attention of brands, celebrities, small businesses, and influencers. The sheer number of viewers and the amount of ad revenue on the table makes creating original content for Facebook a no-brainer.

The real trick is pulling the right levers to create engaging videos that get reactions, shares, and comments. If you can get subscriptions, even better.

Dive into your Creative Studio to look at all the advanced tools Facebook offers.

How will you use Facebook Watch to build your audience and boost your revenue?

The post The Advanced Guide to Facebook Watch appeared first on Neil Patel.

7 Advanced SEO Strategies I’m Trying to Implement Before 2020

Google makes over 3,200 algorithm changes per year.

That’s a lot of changes.

Just think about that for a minute… and let that sink in. It’s
roughly 9 changes per day.

So how can you beat this gigantic company at their own game and rank high? Especially when you consider that they generate over $100 billion+ per year in ad revenue?

You could follow their advice on how to rank well but that won’t do much for you.

The real trick to rank well is to leverage technology.

See, although Google has made things harder, there are things you can do now that I couldn’t when I first started. For years now technology has evolved, which has made your life easier as an SEO.

Here are 7 advanced SEO strategies that I’m implementing as we speak and you should too.

Advanced SEO Strategy #1: SEO A/B Split Testing

To improve your rankings, what do you have to do?

You have to go in and manually make changes to your site.
And if you aren’t sure what changes to make, just put in your URL into this SEO Analyzer and it will spit
out a report like the one below.

But there is one issue with making changes manually, and I
know this because I own an ad agency and I
do the SEO for my own website.

It takes forever to make changes.

Heck, I can barely keep up with the changes I need to make on NeilPatel.com as I have far too many pages.

But now with companies like Rank Science and Distilled ODN, you no longer have to make changes to your site.

I know that sounds crazy, but think about what I just said.

You no longer have to make changes to your site.

You are probably wondering how right?

When you want to track your website, you just install a
piece of javascript like the one Google Analytics gives you and you are off to
the races.

Rank Science and Distilled ODN are similar. You install a piece of javascript and that’s it. From there it doesn’t matter if you have a CMS, or how your website is built, or any of that… they can make changes to your HTML code without you needing to do anything.

You don’t even have to give them your server password or an FTP login. The technology has changed so much that the simple javascript you add to your website can now make the changes for you.

I know that may be hard to believe, but that is how A/B testing worked for years. If you use Optimizely, VWO, or Crazy Egg… you just add a javascript and from their end, they can adjust your site.

So why can’t the same be done for SEO? Why do you have to manually make changes still?

The cool part about tools like ODN or Rank Science is they can make the changes automatically, which is really useful if you have thousands of pages.

Here’s how they work:

This way your site can always be SEO-friendly without you having to make any of the adjustments yourself.

Advanced SEO Strategy #2: E-A-T

In the SEO world, there has been an acronym that has been thrown around a lot and it is E-A-T.

It stands for expertise, authority, and trustworthiness.

Google no longer wants to rank just “good” content. Now, they are worried that a piece of content that ranks is inaccurate and can hurt the potential searcher.

For example, let’s imagine you are giving medical advice on your site. You have a ton of links and all of the right signals to rank well but your content is inaccurate. Now imagine someone injures themselves after taking your advice… well, that would be bad.

In the SEO world, you see sites in the health space or financial space having more issues with Google algorithm updates because their information may be inaccurate and Google is looking for sites to prove their expertise, authority, and trustworthiness.

But my hunch is, over the next year or two, they will crack down on many more industries.

If you are going to rank a site, everyone these days can manipulate SEO signals, but it is hard to manipulate things like expertise, authority, and trustworthiness. Especially when you combine all three.

One thing I’m focusing on in the next 12 months is to increase what I believe will help boost my rankings in the long run.

How you may ask? Well, I’m going to leverage a handful of
tactics:

  • Guest post – guest posting on popular industry and news sites should help increase my brand recognition over time. I used to do this more frequently in the past and I will kick this off again. If you don’t know how to guest post, check this out.
  • Speak at conferences – I’ve slowed down on this a bit, but I will pick it up for the same reason above. It should help with E-A-T. If you haven’t spoken at many events, the key is to just apply to a lot of them and eventually some will accept you.
  • Awards and recognition – continually apply for more awards. I used to do this when I was much younger and I’ve gotten lazy about it these days. The same goes for publishing more books… I already have one New York Times bestseller, why not go for a few more?

A simple thing that you can do if you believe you have been negatively impacted by some of the more recent Google updates is to include an author bio box on every piece of content you write. And, of course, use author schema markup.

A good example of this is my author box…

Using this should help boost your long-term rankings.

Advanced SEO Strategy #3: Host HTML Files From a CDN

We all know that speed impacts rankings. It also impacts conversion rates. Walmart, for example, boosted their conversion rate by 2% for every second of load time they reduced.

And nowadays more Google searches happen on mobile devices, hence load time and speed really matter.

I already have a faster server… my hosting bill is a bit
more than I would like.

And it’s actually going to get a bit worse.

Currently, I have a server where my site is hosted. That server is somewhere in the United States… I believe the east coast.

That means if someone wants to visit my website from let’s say New York City, it should load fairly fast. However, if someone from São Paulo, Brazil wants to visit NeilPatel.com, it would take a bit longer as they are further away from my server.

To solve this, I’ve been using a CDN. A CDN is a content delivery network.

Services like Cloudflare cache your images and static content and server it from the closest server to the person visiting your website.

So now when someone from São Paulo visits my website, they are usually served up cached content from a server in Brazil. This makes their experience load much faster.

But as your content changes, and with things like WordPress
blogs where you are constantly getting comments and going through page changes,
not all of your content is served up through a CDN.

My team is now making a tweak to improve my load time even more. So instead of serving up my HTML pages from my server, we are now going to serve them up from a CDN.

In other words, we are trying to serve as much of our site from a CDN.

As you can see from the Trello list above, that’s all of the
stuff we are working on serving up from our Cloudflare account in order to
speed up our site and eventually boost our search rankings and conversion
rates.

I wish I can walk you through how to do it step by step, and maybe that could be a future blog post, but the easiest is to just find a developer from UpWork to do it for you.

Advanced SEO Strategy #4: Multi-lingual Title Tag Tests

Similar to Rank Science, there’s a tool I currently use to
test my title tags.

It’s called Clickflow.

I use to automatically test my title tag and meta description to maximize my click-through rate. And like Rank Science, you just add a piece of javascript and it can start running tests for you automatically.

That way, you don’t have to manually keep changing things.

And Clickflow has worked well for me for over the past year… really well. Just look at my month-over-month growth from the past couple of months.

Just in the last 31 days, I saw an increase in organic
traffic by 96,723 just through title tag split tests.

But here is the kicker: I’m only able to effectively use the software for my English content. Now just imagine if I did this in less competitive markets like Brazil where I am generating 418,953 unique visitors a month.

Or what if I did that with my German blog or Spanish blog? The possibilities are endless!

Sure in English, not many SEOs are doing title tag split testing but some still are. In other regions, many marketers haven’t even heard of this yet.

So, over the next few months, my team will have to manually
do this to figure out what works in these markets.

If you haven’t done it yet in English, check out this post. Here you will see some of the basic findings when it comes to boosting CTRs were:

  • Title tags that contain a question generate 14.1% more clicks on average.
  • Title tags between 15 and 40 characters generate the most clicks.
  • Leveraging emotions can increase clicks. Meta tags with a positive or negative emotion generated roughly 7% more clicks.

And if you want something really simple, I’ve found that adding the year in your title tag can drastically increase CTR.

For example, look at a lot of the top results that rank for
the phrase “how to start a blog”.

3 of the top 5 results contain the year in the title tag.

Advanced SEO Strategy #5: FAQpage Schema Markup

I blogged about this in the past, but less than .17% of
sites are leveraging it.

Before I get into it, just look at my search traffic from
the term “digital marketing”.

Sure the chart is bouncing up and down a lot, but I’m getting way more traffic than I was before I implemented the FAQpage markup.

In essence, what it does is add common FAQ-based questions to your search listing. Similar to the image below.

I know some people say that if you add this to your site then there is no reason for people to visit your site. And in essence, Google wins because it keeps them on their search engine.

But the way I look at it is if your website provides amazing content and helps create an amazing experience, a portion of those people will remember your URL and will come back in the future.

Plus if you aren’t in the number 1 spot, you don’t have much to lose by implementing this. Even if you are in the number 1 spot like I am for my affiliate marketing page and you add FAQpage schema…

I’ve found that when I add the FAQpage schema my traffic
hasn’t dropped.

Now all I have to do is add this for another 649 blog
posts that we identified that are a good fit for this on my blog. 🙁

Advanced SEO Strategy #6: Content Clusters

I bet you have content on your site. And similar to me, when
you wrote the content you used tools like Ubersuggest and wrote whatever
had a lot of search volume.

And if you want to get a bit more organized and move faster, you probably even used a content calendar.

But just like me, I bet over the years you never focused on clustering your content together. And because you didn’t you probably have tons of pages on similar topics if not the same topic.

This is a big problem because it confuses Google.

For example, I have so many pages on “keyword tools” and “keyword research” that Google doesn’t necessarily know which page to rank. Because of this, my rankings for some of those terms are somewhat stable, but the rank page from my site constantly changes.

A good solution to this problem and improved overall rankings is to use content clusters. A great example of a site that didn’t use clustering but now does is Hubspot.

Their content went from looking like this:

To looking like this:

The overall goal is to have sections of your site and blog about specific topics. And from there you can link and connect other articles around the same topic together. Doing this lets the search engines know which one is the main topic through things like breadcrumbs and URL hierarchy.

A good example of this is the Beginners Guide to SEO by Moz.

Within that guide, they link 8 chapters that cover all aspects of SEO. Each of those chapters links back to the main introductory article.

Instead of making them 9 separate blog posts (including the
introductory page), they linked them all together and made them flow with each
other.

Just look at how they set up their URL structure.

Here is the URL of the introductory page:

https://moz.com/beginners-guide-to-seo

And here is the URL of a chapter:

https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary

Do you see what they did?

They are telling search engines that the chapter is part of the whole Beginner’s Guide to SEO and they did this through the use of folders.

And here is another chapter… https://moz.com/beginners-guide-to-seo/keyword-research

As you can see, they followed the same structure. This a simple way to use content clustering to improve your rankings. Case in point, they rank number 1 on Google for the term “SEO” and have for years.

Now I just have to do this with my whole site in multiple
languages.

Advanced SEO Strategy #7: Conquer the World

I’m serious when I say that by the way… I really am going
after all of the major countries.

The most vital SEO strategy I ever learned came from a Google employee. And it was simple… Google has tons of content to choose from when it comes to ranking sites in English but they lack a lot of high-quality content in other regions.

So, I decided to do something simple years ago… I translated my content into other languages. That’s how my traffic has gone from this:

To this:

Sure, I have leveraged a lot of other tactics over the years as well, like building Ubersuggest into a free SEO tool. But even that, Ubersuggest has grown so fast because it is translated into 9 different languages.

Just look at the language breakdown of Ubersuggest’s traffic
stats.

When you combine all of the different variations of English, all of the other variations make up roughly 40% of the tools traffic.

Now with my blog, I haven’t gone as far as translating it into as many languages as the tool, but I plan on translating it eventually into 22 languages. I pick them based on population size and GDP.

This one will take me a few years to really scale up but it provides massive gains for me.

If you want to scale globally, follow this.

This is a must if you want to not only dominate SEO but business in general. Companies these days aren’t just based in the US or UK or China… they are all going global.

Conclusion

No matter if you have been doing SEO for just a few weeks or
even years like me, there is always more to do.

Google is constantly changing and with the new technology
that’s available to you, there is still a lot of room to do well.

As you can see from the above strategies, that’s the stuff I am focusing on over the next 12 months. They’re tactics that work and provide results.

Some of them are really advanced and require engineering
help, but SEO is no longer just about hiring a marketer and having them help
you get more traffic. To really do well, you have to get a bit more technical
than most marketers are comfortable with.

So, what do you think of the strategies above? Have you
tried any of them yet?

The post 7 Advanced SEO Strategies I’m Trying to Implement Before 2020 appeared first on Neil Patel.